e-infrastructure Roadmap for Open Science in Agriculture

A bibliometric study

The e-ROSA project seeks to build a shared vision of a future sustainable e-infrastructure for research and education in agriculture in order to promote Open Science in this field and as such contribute to addressing related societal challenges. In order to achieve this goal, e-ROSA’s first objective is to bring together the relevant scientific communities and stakeholders and engage them in the process of coelaboration of an ambitious, practical roadmap that provides the basis for the design and implementation of such an e-infrastructure in the years to come.

This website highlights the results of a bibliometric analysis conducted at a global scale in order to identify key scientists and associated research performing organisations (e.g. public research institutes, universities, Research & Development departments of private companies) that work in the field of agricultural data sources and services. If you have any comment or feedback on the bibliometric study, please use the online form.

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Title

Social norms, technology acceptance, and the moderating effect of trendsetting

en
Abstract

Trendsetters are individuals who like to take up information on innovation and pass it on and explain it to others (Batinic et al., 2006). Trendsetting supposedly explains the diffusion of innovations because it describes individuals that are sensitive to innovations and less susceptible to social influence. However, contrary to these expectations, previous research has suggested that trendsetters strongly rely on social norms. This cross-sectional study - based on a sample of experts (n = 90) on agricultural innovations - analyses the effect of trendsetting, social norms, and their interaction on the acceptance of new technologies and innovations in precision farming. Consistent with results from an earlier study, trendsetters tend to take into account the attitudes of other persons when dealing with new technologies, and trendsetting seems to have a norm reinforcing function. Contrary to expectations, trendsetting does not seem to be a measure to identify individuals who are both high in innovativeness and less affected by the opinions of other people.

en
Year
2013
en
Country
  • DE
Organization
  • KTBL_Assoc_Technol_&_Struct_Agr (DE)
  • Univ_Freiburg (DE)
  • Univ_Erlangen_Nurnberg_FAU (DE)
Data keywords
    en
    Agriculture keywords
    • farming
    • agriculture
    en
    Data topic
    • sensors
    en
    SO
    ZEITSCHRIFT FUR ARBEITS-UND ORGANISATIONSPSYCHOLOGIE
    Document type

    Inappropriate format for Document type, expected simple value but got array, please use list format

    Institutions 10 co-publis
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      e-ROSA - e-infrastructure Roadmap for Open Science in Agriculture has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730988.
      Disclaimer: The sole responsibility of the material published in this website lies with the authors. The European Union is not responsible for any use that may be made of the information contained therein.