e-infrastructure Roadmap for Open Science in Agriculture

A bibliometric study

The e-ROSA project seeks to build a shared vision of a future sustainable e-infrastructure for research and education in agriculture in order to promote Open Science in this field and as such contribute to addressing related societal challenges. In order to achieve this goal, e-ROSA’s first objective is to bring together the relevant scientific communities and stakeholders and engage them in the process of coelaboration of an ambitious, practical roadmap that provides the basis for the design and implementation of such an e-infrastructure in the years to come.

This website highlights the results of a bibliometric analysis conducted at a global scale in order to identify key scientists and associated research performing organisations (e.g. public research institutes, universities, Research & Development departments of private companies) that work in the field of agricultural data sources and services. If you have any comment or feedback on the bibliometric study, please use the online form.

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The Third Revolution: Mass Production of Marketing Information


The progress of humanity has witnessed major turning points in its prolonged history. Scholars describe such turning points using the word 'Revolution'. There were, in general, two such major revolutions in the past. The first one is the so-called 'the agricultural revolution'. This revolution started roughly 10,000 years ago in the region of the Middle East and other areas of the world (Rosenzweig, 2007). The agricultural revolution was facilitated by the ability of humanity to produce food on a regular mass-based scale instead of just gathering it. The second revolution is a one which took place in the 18th and 19th centuries and still in progress. This revolution was induced by the mass production of manufacturing tools and the power input to drive them. Collectively, this second shift in the level of advancement of human civilisation is referred to as 'the industrial revolution'. In the closing decades of the last century, information technology (IT) started to impose a profound impact on the management and other functional aspects of organisations and firms. The said is more evident in the case of small-and medium-size enterprises. The impact on operational business functions of firm are most noticed in the field of Marketing. In this article, we argued that IT is creating a third turning point in human history. This latest shift is caused by the availability of marketing information on a massive scale for the first time in history. In this article, we discussed the nature of such change and the expected outcome of it. We referred to this shift as the Marketing Revolution. As we proceeded in our analysis, we reflected on how new key concepts such as e-globalisation, firm impact sphere and internetisation management can be used in understanding the Marketing Revolution.

  • SE
  • Univ_Gothenburg (SE)
Data keywords
  • information technology
Agriculture keywords
  • agriculture
Data topic
  • information systems
Document type

Inappropriate format for Document type, expected simple value but got array, please use list format

Institutions 10 co-publis
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    e-ROSA - e-infrastructure Roadmap for Open Science in Agriculture has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730988.
    Disclaimer: The sole responsibility of the material published in this website lies with the authors. The European Union is not responsible for any use that may be made of the information contained therein.