e-infrastructure Roadmap for Open Science in Agriculture

A bibliometric study

The e-ROSA project seeks to build a shared vision of a future sustainable e-infrastructure for research and education in agriculture in order to promote Open Science in this field and as such contribute to addressing related societal challenges. In order to achieve this goal, e-ROSA’s first objective is to bring together the relevant scientific communities and stakeholders and engage them in the process of coelaboration of an ambitious, practical roadmap that provides the basis for the design and implementation of such an e-infrastructure in the years to come.

This website highlights the results of a bibliometric analysis conducted at a global scale in order to identify key scientists and associated research performing organisations (e.g. public research institutes, universities, Research & Development departments of private companies) that work in the field of agricultural data sources and services. If you have any comment or feedback on the bibliometric study, please use the online form.

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Title

THE CONTRIBUTION OF WEB COMMUNICATION TO AGRI-FOOD SMES' COMPETITIVENESS. A COMPARISON BETWEEN ITALIAN-AND ENGLISH-LANGUAGE WEBSITES

en
Abstract

The development of Web 2.0 lead to an evolution in the Enterprise - Customer relationship, allowing the latter to access a wide range of information with a growing importance in the purchase process. Enterprises - particularly the small ones-have been required to use the web with greater awareness and a sense of observation to deal with consumers' empowerment and to generate sustainable benefits to both the territorial and business systems. In the light of these considerations, this study aims at highlighting the contribution of web communication to agri-food Small and Medium Enterprises' (SMEs') competitiveness and at analysing agri-food SMEs' web communication patterns. In line with these goals, a field research on Italian-and English-language websites has been conducted to identify the essential determinants in the "brand-land-product" web communication as well as the most common verbal contents adopted by agri-food SMEs and their transmission through the Internet. Managerial implications are indicated in the possibility for Mediterranean agri-food business SMEs to acquire deeper semantic and lexical expertises in communicating their products on the web, in support of their competitiveness, by filling the gap between their opportunities and capabilities to compete on the global scene. This study is part of a project named ISCI - Innovative Services to Strengthen Cooperation and Internationalization between SMEs in the field of Agri-food Industry, financed by the European Territorial Cooperation Programme (Interreg) Greece-Italy 2007-2013.

en
Year
2013
en
Country
  • IT
Organization
  • Univ_Salento (IT)
Data keywords
  • semantic
en
Agriculture keywords
  • agrifood
en
Data topic
  • information systems
en
SO
CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
Document type

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Institutions 10 co-publis
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    e-ROSA - e-infrastructure Roadmap for Open Science in Agriculture has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730988.
    Disclaimer: The sole responsibility of the material published in this website lies with the authors. The European Union is not responsible for any use that may be made of the information contained therein.